MUTV
Entertainment is Now Never-Ending
MUTV
MUTV (Manchester United Television) is a television channel owned by Manchester United. The channel offers exclusive interviews with staff and players, full matches, including Premier League, live reserve, and academy games.
The app has more than 100 million downloads on app stores. The app also announced that it has raised its funding around $11.2 Billion. The app offers various features like; watch on-demand, audio-only mode, cast to your TV, and remind me alerts.
Client Requirement
Being quite a unique application in the video streaming industry, MUTV wanted to make a presence in the minds of its loyal fans across the globe. That being said, they approached us in order to make their app a global representation of their brand.
- App store optimization
- 95% Increase in App Downloads and Installs
- App's Social Media Promotions on Different Channels
App Overview
The app is well known for providing the recent matches, academy games, premier league, and interviews of staff as well as players related to Manchester United. The app also alerts you about upcoming events of the MU.
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Updated
23 January 2020
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Size
26MB
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Current Version
2.8.0
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Overall Rating
9,009,525
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Available in
139 countries
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Requires Android
4.4 and up
Services We Offered
Ever since our inception in the app marketing industry, we have been serving clients from around the world, and not even once, we made them regret their decision of choosing us. This is something we did with MUTV as well. Being a trusted marketing partner, we offered MUTV the following services.
Challenges We Faced
During the time of MUTV’s launch, the competition out there was somewhat impeccable which made us end up in a pot hole of disbelief as we were facing certain challenges in promoting the app. Here are some of the challenges our marketers ended up with:
Our Strategy & Solution
To us, only one thing matters and that is to satisfy our clients in every possible way. The collaboration with MUTV was something we never expected but when it happened eventually we were too excited that we decided to make its app marketing campaign as impeccable as possible. To successfully achieve the result, we followed a proper strategy from beginning to end.
Results
App Ranking Increased
Along with their textual elements of the app page, we optimized their visual assets for better conversion and created a visually appealing app icon which results in increased app ranking.
App Installs & Downloads Boosted
With our digital marketing strategies make the app free at launch which led to drastically increase their app installs and downloads.
App Reviews and Rating Boosted
We identified the loyal users for sending them a push notification and used a pop-up or banner on the mobile website or landing page which enhanced the app review and ratings.
Overall ROI Improved
Our experts conducted tests on different aspects of digital marketing campaigns to saw which elements provide better results and it helped them in improving their overall ROI.
We personalized the communication for the customers as the conversation is more relevant to the customers and it helped in delivering better customer engagement.
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Client Testimonials
BrandBurp worked diligently to deliver great projects and great customer engagement services.
Tanja B. McLeod
CEO of Goaloop™, USA
100M+Download |
4.6Rating |
$4.5BFunding Raised |
8.0countries |
BrandBurp has helped me a lot in making the best out of digital marketing. I would like to thank BrandBurp for its services.
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