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Entertainment is Now Never-Ending

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MUTV (Manchester United Television) is a television channel owned by Manchester United. The channel offers exclusive interviews with staff and players, full matches, including Premier League, live reserve, and academy games.

The app has more than 100 million downloads on app stores. The app also announced that it has raised its funding around $11.2 Billion. The app offers various features like; watch on-demand, audio-only mode, cast to your TV, and remind me alerts.

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Client Requirement

Being quite a unique application in the video streaming industry, MUTV wanted to make a presence in the minds of its loyal fans across the globe. That being said, they approached us in order to make their app a global representation of their brand.

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App Overview

The app is well known for providing the recent matches, academy games, premier league, and interviews of staff as well as players related to Manchester United. The app also alerts you about upcoming events of the MU.

  • Updated

    23 January 2020

  • Size


  • Current Version


  • Overall Rating


  • Available in

    139 countries

  • Requires Android

    4.4 and up

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Services We Offered

Ever since our inception in the app marketing industry, we have been serving clients from around the world, and not even once, we made them regret their decision of choosing us. This is something we did with MUTV as well. Being a trusted marketing partner, we offered MUTV the following services.

Improved app rating and reviews
Higher user retention
Increased Revenue
Boosted Customer Engagement
Asked for app reviews
Reached Out to App Influencers

Challenges We Faced

During the time of MUTV’s launch, the competition out there was somewhat impeccable which made us end up in a pot hole of disbelief as we were facing certain challenges in promoting the app. Here are some of the challenges our marketers ended up with:

Social Media Integration to reach the Audience
Assigned the Project to an Experienced Team
App Promotions Management
Implemented Step-By-Step Proven Strategy

Our Strategy & Solution

To us, only one thing matters and that is to satisfy our clients in every possible way. The collaboration with MUTV was something we never expected but when it happened eventually we were too excited that we decided to make its app marketing campaign as impeccable as possible. To successfully achieve the result, we followed a proper strategy from beginning to end.


Company Page Optimization

App Ranking Increased

Along with their textual elements of the app page, we optimized their visual assets for better conversion and created a visually appealing app icon which results in increased app ranking.

App Installs & Downloads Boosted

With our digital marketing strategies make the app free at launch which led to drastically increase their app installs and downloads.

Downloading Appstore
Downloading Playstore

App Reviews and Rating Boosted

We identified the loyal users for sending them a push notification and used a pop-up or banner on the mobile website or landing page which enhanced the app review and ratings.

Reviews and Rating Appstore
Reviews and Rating Playstore

Overall ROI Improved

Our experts conducted tests on different aspects of digital marketing campaigns to saw which elements provide better results and it helped them in improving their overall ROI.


We personalized the communication for the customers as the conversation is more relevant to the customers and it helped in delivering better customer engagement.

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Grab Testimonials

Tanja B. McLeod

CEO of Goaloop™, USA






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  BrandBurp has helped me a lot in making the best out of digital marketing. I would like to thank BrandBurp for its services.  

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