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Grab Taxi Driver App

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Grab Taxi

Introduced in the market on June 2012 by Anthony Tan, Grab is hands down one of the best ride hailing apps available in the market, majorly popular in Southeast Asia. The organization claimed to have 2M+ driving associates, 3.5M daily rides, and 68M mobile app downloads.

Moreover, Grab has announced that it has raised around $856 million in Feb 2020. The project acquired second position at the Business Plan Contest organized at Harvard Business School. The application was even chosen as the finalist at Harvard's Minimum Viable Product (MVP) Funding award.

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Client Requirement

The client reached us with an idea to promote its app all over the globe. Our client knew that the competition is quite tough and only a perfect strategy will help to make the app popular; thus, the organization was looking for effective and result-driven app marketing services. Also, they wanted to make the app standout in the marketplace. Some of Grab's key requirements were:

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App overview

From providing you with taxi services to faster payments, Grab offers you the best services. What makes Grab different than others is that it offers number of services, like; transportation, food ordering, delivery, pay, tickets booking, rewards, and more.

  • Updated


    December 2019
  • Size

    Varies with

  • Current Version


  • Overall Rating


    (average 4.5)
  • Available in


  • Requires Android

    4.1 and up

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Services We Offered

As soon as we got familiar with Grab's key objectives and vision, we started working on it. Our app marketing experts began the procedure with the market and competitors’ research. Besides, we provided several services, including:

Optimized App Store Listing
Provided More Downloads & Installs
Reached Out to Influencers
Asked for Reviews & Ratings
Enhanced Overall ROI
Mobile App Consultation

Challenges We Face

The competition is quite high and it wasn’t easy for us to offer proven results. There are billions of apps available in the app stores and not every app is famous. Hence, during the entire process, we have faced a lot of challenges and some of them were:

Implemented a Step-By-Step Proven Strategy
Kept a Track of Everything from App Rating to Its Installs
Assigned the Project to an Experience Team
Created Consistency In Online Functioning

Our Strategy & Solution

In spite of several challenges, we have provided the client with the desired outcomes without any excuse. Moreover, our team has delivered the result within the discussed timeline. To make the project a hit, we followed a proper plan from the beginning to the end and noticed everything. We:


Company Page Optimization

App Ranking Increased

We implemented a lot of strategies, including picked the right set of keywords, selected an appropriate app name & description, and more to increase their app ranking. This graph clearly shows the drastic increase in ranking.

App Installs & Downloads Boosted

We helped Careem to increase its app’s downloads and installs drastically by using trending innovative tools and methods.

Downloading Appstore
Downloading Playstore

App Reviews and Rating Boosted

Our team has encouraged users to give feedback, kept negative ratings away, and deploy a lot of other things for a better rating.

Reviews and Rating Appstore
Reviews and Rating Playstore

Overall ROI Improved

We have provided our client with more leads, conversions, and ultimately return on investment by almost 120%.


We have humanized the brand, personalized customer communications, created useful content and provided value for more user engagement.

Lets Talk
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We Are Full-Funnel Growth Sales And Marketing Agency

World Travel Awards: Best Ride Hailing App Editor Choice Award - 2017
CX Asia Excellence Award 2019
2019 Customer Experience Asia Excellence Award
Awarded Inaugural Digital Transportation Award

What Makes Us a Reliable App Marketing Partner?

We offer planned marketing to highlight your application among millions of applications on the Apple App and Google Play’s Store. 

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Client Testimonials

BrandBurp has helped my app to acquire a top position in the market and increased my app install by 90%.

Grab Logo
Grab Testimonials








Funding Raised



  BRANDBURP is a cost-effective and trustworthy organization. They have increased our app installs tremendously. From day 1, the team has shown a keen dedication to our project and delivers more than our expectations. 

Available On

Being South Asia’s #1 ride-hailing app, Grab is available on both iOS and Android platforms.

Our Marketing Team Brings Guaranteed Result

We Are A Team of Experts Who Know All the Strategies For Marketing Businesses. We Aspire To Deliver Outstanding Products And Unique Strategies That Help To Grow Your Business.

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Why We Are Your #1 Digital Marketing Partner

Our Best-In-Class Internet Marketing Services Amaze Clients With Impactful Outcomes

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