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Kayak

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About The Client

Founded in 2004 by Steve Hafner and Paul M. English, KAYAK is a travel agency that owns a metasearch engine that is owned and operated by Booking Holdings. The company raised $196 million in a new round of financing from a group of investors in December 2007. The company lets you organize all of your travel plans in one place in an efficient manner including airport terminal maps, free flight status updates, and security wait times.

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Client Requirement

The Client approached BrandBurp for website branding. They were looking for complete digital marketing services that comprise PPC, SEO, and SMO services. Looking at Our past experiences of working with several flourishing Projects, Our Client connected with us and trusted us to start the project.

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Services We Offered

We analyzed the website so that the Kayak team can decide what information they want to focus on. We analyzed the decrease in traffic, and then we concentrate on that particular key performance indicator (KPI) and start making a campaign for that part.

Display Ad Networks
Meta Creations
Image Optimization
Alt Tag Optimization
Anchor Tag Optimization
Social media campaigns

Challenges We Face

The client had experience in the industry and was well aware of the latest techniques and trends. Due to the high competition in websites of the same domain; their website marketing strategies were lacking in terms of competitiveness. We heard all the problems and detailed out all the requirements of the client and focused ourselves to create marketing strategies to fulfill all the requirements. There are various challenges that we encountered during working:

Our Strategy

The lead generation rate of the website has improved significantly since starting the work with BrandBurp.

SEO And Content Analysis For boosting traffic
The Sitemap For Content Structure Towards Visitor Goals
Data Reporting Skills Are Also Remarkable
Localized Content Creation

Results

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Alexa Rank

With BrandBurp’s top-notch SEO, SMO, and PPC services, Kayak managed to rank at 734 in Alexa in no time whatsoever.

Target Keywords Improved Position

Being leading Digital Marketing Company, our client has witnessed an increase in its ROI by 110%

Traffic Growth

With our impeccable SEO strategies, we helped Kayak not only to get better traffic but get organic and social traffic at finest.

  • Enterprise
  • Flight Tracker
  • Car Rental
  • Hotels
  • Car Rental Near Me

Top Keywords Ranking on Google SERP

We are a full-fledged digital marketing and sales hub with an aptitude to offer more than your expectations.

Top Keywords on Ranking on Bing SERP

Our SEO experts have the proficiency to enhance your business across the globe successfully.

  • Search Flights Hotels Rental Cars
  • Search Hotels Rental Cars
  • Flights Hotels Rental Cars
  • Hotels Rental Cars

Challenges We Face

The client had experience in the industry and was well aware of the latest techniques and trends. Due to the high competition in websites of the same domain; their website marketing strategies were lacking in terms of competitiveness. We heard all the problems and detailed out all the requirements of the client and focused ourselves to create marketing strategies to fulfill all the requirements. There are various challenges that we encountered during working:

Our Strategy

The lead generation rate of the website has improved significantly since starting the work with BrandBurp.

Created engaging Content.
Identified business ways to boost Social presence.
Performed Competitors Analyses.
Tracked, Improved, and Marketed services.

Results

Facebook

Our Facebook strategies help you increase your visibility and improve your overall sales.

Twitter

We use appealing content such as Image posts, tutorial videos, instructional contents, and short descriptions to share about the brand.

YouTube

Our professionals have the aptitude to improve your website ranking with the help of apt keywords. We use our best SMO practices to give your brand new and strong identity in the social media marketplace.

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Instagram

We utilize a robust SMO strategy by helping our clients by posting, liking, and putting their posts as our stories to increase their followers on Instagram. Our professionals have years of experience in growing your brand’s value and help in higher conversions.

Challenges We Face

Our Strategy

The lead generation rate of the website has improved significantly since starting the work with BrandBurp.

Use Headline Hacks to Boost Your CTR
Create Custom Landing Pages for Each Segment
Optimize Your Landing Pages
Leverage Remarketing

Results

Monthly PPC Overview

With our monthly PPC audit, we analyzed the PPC campaign so that the Kayak team can decide what information they actually want to focus on. If there is any decrease in traffic, then we concentrate on that particular key performance indicator (KPI) and start making a campaign for that part.

Top Paid Competitors

When it comes to organizing the PPC strategy we start analyzing the paid competitors Google Ads campaigns to structure the new strategy that fits the client's business in the best possible manner.

Most performing paid keywords

When it comes to most performing paid keywords, we organized a group of ad keywords. However, we just don't target keywords for the sake of targeting them but pay equal attention to the user intent, and what they’re in reality trying to attain when they search for the keyword.

Top AdWords Buy Recommendations

We ensure enhanced visibility and conversion rates with the help of our Adwords recommendation program. Our experts use various tracking tools like Google Analytics in order to attain maximum management solutions for our clients.

Domain : kayak.com
Top Ranked Countries
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Client Testimonials

When It Comes Down To Enlisting The Best Marketing Companies, There Are Only A Handful Of Them Available And BrandBurp Is Amongst Them.

LUCKY WALKER

One-Stop Brand Marketing Company

11.7 M

Organic traffic

735

Alexa rank

42

Domain authority

110%

ROI by

  BRANDBURP knows all the techniques to boost organic traffic on the website. They came up with Web marketing ideas that saved our money and increased the ROI by 110%. Due to their techniques, our website witnessed a real boost as Kayak managed to rank at 734 in Alexa.  

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Our Marketing Team Brings Guaranteed Result

We Are A Team of Experts Who Know All the Strategies For Marketing Businesses. We Aspire To Deliver Outstanding Products And Unique Strategies That Help To Grow Your Business.

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Our Latest Blogs

Being a Top Digital Marketing Firm, We Help You to Stay Up-to-Date with Our Latest Updates

Startup Marketing: 5 Ways To Earn Web Traffic from $0 Budget

by Jay Benjamin  |  20 April 2017

Guide to Website Navigation Design Patterns

by Jay Benjamin  |  20 April 2017

How Much Traffic Can Your Website Handle?

by Jay Benjamin  |  20 April 2017

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Why We Are Your #1 Digital Marketing Partner

Our Best-In-Class Internet Marketing Services Amaze Clients With Impactful Outcomes

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