fluoer arrows


Online Shopping & Deals

fluoer arrows


Founded in 2012 by Maximilian Bittner with the help of a European internet company Rocket Internet, Lazada is one of the top e-commerce apps in Southeast Asia. The app has more than 50 million active users annually. In June 2013, Lazada announced it had raised an additional $100 million. Lazada is operating in multiple countries and had raised a whopping amount of $647 million from its investors. 

fluoer arrows

Client Requirement

Serving an e-commerce giant in Southeast Asia is an achievement in itself. But being an extravagant brand, its requirements were something complex that we took an admissible amount of time to get into. We took the liberty of enlisting some of its requirements so that we can understand what Lazada is all about. They asked us to commit to the following things:

fluoer arrows

App Overview

Lazada is a Philippines based eCommerce application that focuses on providing the best quality products at affordable rates. From dresses to electronics, if you are planning on buying one, then do make sure to check out Lazada.

  • Updated

    30th December 2019

  • Size

    Varies with Device

  • Current Version

    Varies with Device

  • Overall Rating


  • Available in

    6 countries
  • Requires Android

    Varies with Device

fluoer arrows

Services We Offered

We at BrandBurp are determined towards providing the best and most relevant services to our clients at reasonable rates irrespective of their needs and agendas. Lazada reached out to us for its app marketing services and we took full responsibility for making it a globally dominated e-commerce app.

App store optimization
Competitor analysis
Audience research
Social media promotions
Boosted App Rating
Enhanced User Engagement

Challenges We Faced

Though we have some of the best app marketers in the industry, they too sometimes end up with some challenges, which is quite normal as app marketing is quite a complicated task to pull off. The following are some challenges which we faced during the marketing campaign of Lazada.

Started app content marketing
Performed competitor research
Researched target market
Performed Thorough Research

Our Strategy & Solution

Being a top-rated app marketing partner, we always make sure to incorporate the most relevant strategies while running app marketing campaigns and that’s exactly what we did with Lazada’s campaign. Here we present a handful of strategies we incorporated:


Company Page Optimization

App Ranking Increased

Our team focused on every aspect which helped to enhance the ranking of the app. We also worked on the quality of the presentation of the app in different app stores and this strategy allowed the app to achieve a higher rank on the app stores.

App Installs & Downloads Boosted

We worked on app icon and title to attracts users and also reached to target audience through Social media to boost app downloads.

Downloading Appstore
Downloading Playstore

App Reviews and Rating Boosted

By integrated the rating and review process within the app, we were able to boost the positive review and ratings on the app.

Reviews and Rating Appstore
Reviews and Rating Playstore

Overall ROI Improved

Our experts implemented the proper marketing strategies and also identified the core metrics of the app to enhance the ROI of the app.


We made great onboarding experience for users and also worked on the speed of the app, which allowed users to keep themselves engaged with the app.

Lets Talk
fluoer arrows

We Help Your App to Make its Own Position in the Market

Asia Pacific Gold Winner by Stevie Awards Assia
Awarded Popularity by iEMA 2016 Awards
#1 commerce App Southeast Asia
Most Popular e-Commece Platform by International Finance

Why We Are #1 Digital Marketing Agency

Our digital marketing strategies adeptly target potential users and convert them into loyal audiences to extend their reach and boost their sales.

fluoer arrows

Client Testimonials

When it comes to best digital marketing services, no one beat BrandBurp and the successful result we get was the proof of it.

Grab Logo
Grab Testimonials

Peng Lei







Funding Raised



  Ever since the collaboration with BrandBurp, my app has witnessed somewhat of an unexpected increase in our user-base. I couldn’t be more thankful to BrandBurp for their services. 

Available On

Being an eCommerce application, Lazada is available on both iOS and Android platforms.

Our Marketing Team Brings Guaranteed Result

We Are A Team of Experts Who Know All the Strategies For Marketing Businesses. We Aspire To Deliver Outstanding Products And Unique Strategies That Help To Grow Your Business.

fluoer arrows
Our Latest Blogs

Being a Top Digital Marketing Firm, We Help You to Stay Up-to-Date with Our Latest Updates

Startup Marketing: 5 Ways To Earn Web Traffic from $0 Budget

by Jay Benjamin  |  20 April 2017

Guide to Website Navigation Design Patterns

by Jay Benjamin  |  20 April 2017

How Much Traffic Can Your Website Handle?

by Jay Benjamin  |  20 April 2017

fluoer arrows
Why We Are Your #1 Digital Marketing Partner

Our Best-In-Class Internet Marketing Services Amaze Clients With Impactful Outcomes

fluoer arrows
fluoer arrows