Founded in 2012 by Maximilian Bittner with the help of a European internet company Rocket Internet, Lazada is one of the top e-commerce apps in Southeast Asia. The app has more than 50 million active users annually. In June 2013, Lazada announced it had raised an additional $100 million. Lazada is operating in multiple countries and had raised a whopping amount of $647 million from its investors.
Being a top-rated app marketing partner, we always make sure to incorporate the most relevant strategies while running app marketing campaigns and that’s exactly what we did with Lazada’s campaign. Here we present a handful of strategies we incorporated:
Our team focused on every aspect which helped to enhance the ranking of the app. We also worked on the quality of the presentation of the app in different app stores and this strategy allowed the app to achieve a higher rank on the app stores.
We worked on app icon and title to attracts users and also reached to target audience through Social media to boost app downloads.
By integrated the rating and review process within the app, we were able to boost the positive review and ratings on the app.
Our experts implemented the proper marketing strategies and also identified the core metrics of the app to enhance the ROI of the app.
Ever since the collaboration with BrandBurp, my app has witnessed somewhat of an unexpected increase in our user-base. I couldn’t be more thankful to BrandBurp for their services.
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